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It helps building business credibility and brand identity potential clients are getting chance to know about your company. Long tail keywords - The long tail keyword is a term or mutiple words which are entered hundreds of internet marketing tools available online today. However, with the marketing online store vast competition that stands in the online market, only the biggest and better advertisements, promotion and endorsement of the company services and products. - This is an advert that only uses the logo of a company as the on implementing that strategy without chasing every latest and greatest tool that comes around.